The platform is rolling out a new feature that enables them to cut down on the amount of AI-created media appearing in their streams. This step comes as the service disclosed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a global release. This development comes amid a increase in AI content, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that approximately one in 10 of the quickest rising channels on a popular video site only show clips produced artificially. A large amount of this output is classified as mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, including computer-generated images to educational videos, and we aim to offer the community the ability to adjust the amount of that, based on their own choices,” said a platform representative.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its app identified as made with AI. Overall, over 100 mn videos are uploaded to the app every day, making clips made by AI a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they view by using the “manage topic” feature in the application and picking AI-made media. Further subjects that can already be modified under the setting include current affairs, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines oblige users to label convincing AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.
Furthermore, the platform will henceforth attach an AI-generated watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to deter users from trying to bypass the tagging system.
AI Literacy Programs
TikTok is furthermore launching a $2m AI literacy fund for professionals and groups to develop educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to teaching coding and technology.
Moderation Strategy
TikTok has justified its safety measures, following discussion over intentions to make redundant hundreds of safety staff in the United Kingdom. It is expected to reduce 439 jobs in its trust and safety team in its British office, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A company official explained that staff-based oversight would continue to be important, but AI can safeguard staff by removing the most harmful content ahead of it has to be seen by humans. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
